Freelance PR consultants are not only matched to clients seeking expert PR support via our platform, they can now also get discounts on specialist PR services such as ResponseSource journalist enquiries, Vuelio media database , PRCA membership and other high value freelance PR support services.
Any freelance PR consultant with a full professional profile on The PR Cavalry freelancer matchmaking platform gets free membership of our Freelance Buyers Club.
The Club offers discounts on the services mentioned above plus other such as IPSE membership, iPro freelancer insurance and our latest partner, UK Market Focus who offer market insight and intelligence at PR freelancer friendly rates.
UK Market Focus provides market insights at rates which are far more freelancer friendly than traditional research providers, enabling freelancers to add a level of evidence and credibility to proposals and reports which was not previously possible without huge risk investment.
The deal we have struck with UKMarketFocus is 20% off the monthly price (on any plan) for the first 100 subscribers to sign up, then 10% off for subsequent subscribers, so get in quickly to lock in the best savings. Those discounts are on already very competitive prices for data and analysis which will enable better decision making and a more sophisticated, evidence-based approach.
We’ve also negotiated discounts off the bespoke research services, with 10% off orders under £100 and 15% off orders under £250 and 20% off all other orders when using the PR Cavalry code.
Monthly pricing for their standard package is £34.99 which gives access to:
Access to the UK market intelligence platform which provides curated sector insight, briefings, and analysis for you to search as you research the market
Unlimited access to the reports bank, and events throughout the year
Discounted access to the bespoke research team
Additional content, analysis and roundups in your inbox
HOW ELSE ARE WE SUPPORTING FREELANCE PR CONSULTANTS?
In addition to our Freelance Buyers Club, we also have a partnership with Journolink with special rates for Freelance PR Consultants
JournoLink is Cavalry PR’s chosen solution virtual press office and media distribution service for Freelance PR consultants.
It’s an online PR platform designed for PR professionals to manage multiple clients’ PR in one place really easily. The platform enables freelance PRs to create different profiles for each of their clients and to manage all the campaigns centrally from a single account. For as little as less than £20 (plus Vat) per client per month.
The platform provides freelancers with the following tools without any additional costs:
A press release distribution system, enabling users to send news stories to a targeted database of over 10,000 journalists
A media requests function, enabling journalists to access, commentators and spokespersons from businesses relevant to the request
A media room builder, enabling freelancers to build and manage a press page for their clients’ websites in no time at all, which automatically updates with the press releases distributed via the platform
A key news dates calendar, populated with awareness days, award programmes and other key dates, enabling freelancer to quickly to plan campaigns relevant to their clients.
Ability to access sector media lists from a global database for as little as £40
A built in client reporting function at the simple press of a button
MATCHING CLIENTS TO FREELANCE PR CONSULTANTS
This is the primary benefit of The PR Cavalry platform for both clients and the PR freelancer.
We save time, money and effort for both parties in securing a successful partnership, but by creating these pre-negotiated discounts with credible partners, providing the kind of service that PR freelancers use every day in their professional life, we are saving them money even if they never secure client work through our platform.
We are also active in improving PR freelancers’ skills and we are proud that we have just announced the first national conference “The Business of PR Freelancing” in partnership with the PRCA.
The conference is focused on enabling freelance PR consultants to win more work at higher day rates and features expert speakers on pricing, becoming a trusted adviser and creating a strong personal brand.
The conference will be three streamed masterclasses with panel sessions on the mornings of 15th, 16th and 17th September.
The session on pricing Freelance PR services will be led by Helen Reynolds, a freelancer who runs the Comms Creatives Network. Her session will also feature a Q&A session with freelance PR consultant Andy Turner who will discuss how he uses value based pricing for his services rather than by the hour or day based pricing.
He will also talk about how he persuades clients to adopt this approach to freelance PR services if they are unsure or sceptical.
The trusted adviser masterclass is being led by Emma Ewing of Big Fish Training who are long time training providers to the PRCA.
Her session will focus on developing the kind of advanced listening and questioning skills that enable conversation with clients to go deeper into strategic intent and concerns that may begin as being off the table.
The personal branding masterclass will be run by internal comms freelancer Advita Patel, the Comms Rebel, who also runs the Comms Hive private dinners for senior in-house communicators.
Tickets for the conference are available at https://www.prca.org.uk/event/4307/the-business-of-freelancing-conference